Nine West Teams With JAGTAG

JAGTAG has slapped its 2D mobile barcodes on shoeboxes, in-store signs, in print and online as part of a mobile campaign promoting Nine West’s Fall 2010 Vintage America Collection. JAGTAG says it’s the first time its barcodes will be featured on product packaging. But aren’t shoeboxes usually in the back?

The specially-branded codes feature a tattoo design by singer Joss Stone, who helped design the new Vintage America product line including shoes, clothing, jewelry and other accessories. By sending in a photo of the Nine West JAGTAG, a user is entered into a sweepstakes to win items from the new line as well as receive Joss Stone performance clips, behind the scenes footage from herphoto shoot for the October issue of Lucky, and style tips via their mobile device.

JAGTAG has previously handled barcode campaigns on behalf of clients including Sports Illustrated, Dell and NBC Universal.

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