"How many people know what Rally is," Social Media Insider Summit chair Cathy Taylor asked attendees this morning. "Show of hands."
Only a couple went up.
"The reason you don't know,
is it's a brand new agency start-up within Universal McCann," she said, explaining why morning keynoter, Dave Rogal, VP, Social Media Analytics & Operations at Rally, was going to be a relevant
way to start the day.
Rogal