• by Joe Mandese  @mp_joemandese, September 1, 2010

"How many people know what Rally is," Social Media Insider Summit chair Cathy Taylor asked attendees this morning. "Show of hands."

Only a couple went up.

"The reason you don't know, is it's a brand new agency start-up within Universal McCann," she said, explaining why morning keynoter, Dave Rogal, VP, Social Media Analytics & Operations at Rally, was going to be a relevant way to start the day.