• by Joe Mandese  @mp_joemandese, September 1, 2010

The "Game Show" panel at the Social Media Insider Summit got off with a game-change: The disclosure that there would be a "mystery brand" that would get a social media makeover in the audience here in Tahoe; and a mystery missing panelist.

That didn't stop the unflappable moderator/game show host, Mike Bloxham of Ball State University, who proceeded, and let the games begin.

And just to make it interesting, Bloxham offered a cash prize -- a $20 bill -- to the winner.

"I had thought about giving away the MailChimp hat that I've been wearing the past few days, but I wanted to give that to my son. And the guilt is worth more than $20," Bloxham said.