That's the way Social Media Insider Summit "Game Show" panelist Eric Forst of Visible Technologies characterized wifi router maker Linksys' social media efforts.
That's a little ironic,
when you think about it, because Linksys is owned by Cisco, which fundamentally is the backbone for the Internet.
But Linksys' presence in social media is really poor.
Forst showed
examples of poor, one-way social media interactions, including Linksys' corporate blog, which was somewhat less than dynamic, and showed no personality, no user comments, and not much of anything.
"I want to see a guy with a propeller on his head with thick glasses, even if someone wrote the post for him," Forst said, adding, ""They're not engaged in social meida. They're still doing Web
1.0. They're still pushing content out."
Visible Technologist Forst