Commentary
A Broken Link-sys
- by Joe Mandese @mp_joemandese, September 1, 2010
That's a little ironic, when you think about it, because Linksys is owned by Cisco, which fundamentally is the backbone for the Internet.
But Linksys' presence in social media is really poor.
Forst showed examples of poor, one-way social media interactions, including Linksys' corporate blog, which was somewhat less than dynamic, and showed no personality, no user comments, and not much of anything.
"I want to see a guy with a propeller on his head with thick glasses, even if someone wrote the post for him," Forst said, adding, ""They're not engaged in social meida. They're still doing Web 1.0. They're still pushing content out."
Visible Technologist Forst
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
Great conference this past week that really highlighted the opportunities for every brand to improve their social media efforts. We happened to talk about Linksys, which is definitely present on social media. The point I was trying to make is that they have a real opportunity to engage and take advantage of the opportunities and insights that Social Intelligence offers. Also check out our blog at http://blog.visibletechnologies.com