• by Joe Mandese  @mp_joemandese, September 1, 2010

Want to killer your brand really, really quickly? Try killing endangered species like orangutans, and then don't do anything to address it in the social media sphere.

That's what happened to the Nestle brand, when advocacy groups such as Greenpeace began protesting Nestle's deforestation of the Indonesian rain forest, according to Social Media Insider Summit "Game Show" panelist and Organic Executive Director Anna Banks.

The publicity grew so bad for the candy brand that  protesters created a faux Nestle Killer logo (see below) and began distributing it virally via social media, especially on Facebook.

"It turns out that Nestle is actually doing a lot of great things that nobody knows anything about," Banks said, citing programs Nestle has to help farmers in Indonesia, etc.