• PaidContent, Tuesday, September 7, 2010 1:45 PM

In a keynote at Berlin's IFA consumer electronics conference, Google head honcho Eric Schmidt presented his vision for the future of the search giant: Namely a call for consumers to lock it in to Google to rip the knobs off, and let the machines do the thinking. "This notion of autonomous search -- to tell me things I didn't know but am probably interested in -- is the next great stage, in my view, of search."

He envisions a future where, among other things, our smartphones are constantly searching our surrounding environment for items of interest. "If Google can increase searches to this incredible frequency, can it also ramp up search advertising in lockstep?" asks Paid Content.

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