• by Joe Mandese  @mp_joemandese, September 7, 2010

The Digital Place-based Advertising Association (DPAA, formerly OVAB [Out-of-Home Video Advertising Bureau), has officially namedf Susan Danaher president, replacing Suzanne LaForgia.  Danaher will take over as -resident of the DPAA immediately, replacing LaForgia who will continue in the sector as executive vice president-sales at Reach Media Group, ( a DPAA member), and treasurer of the association.

Susan is not new to the DPAA, having sat on the board in its earliest days in 2007 through 2008 while she was President of Reactrix Systems, Inc., a former DPAA member company.   Prior to Reactrix, Danaher spent over 25 years in the media business, starting on the agency side at Y&R and Benton & Bowles and then in the ad sales ranks at USA Network, Turner Broadcasting and MTV Networks.