- PPC Hero, Tuesday, September 14, 2010 2:49 PM
Jen gives us a breakdown of how PPC accounts get organized into groups such as sets of targeted keyword and ad groups to analyze the account structure. She explains that the best way to look at an
account is from the bottom up, and provides a list of three questions for marketers to ask themselves as they set the strategy.
Read the whole story at PPC Hero »
