Around the Net

Numbers Tell Stories

  • TopRank, Tuesday, September 14, 2010 2:47 PM
Lee Odden gets face time with Google's Avinash Kaushik to talk about how certain kinds of story-telling could help buy-in from C-Level execs for increasing paid search marketing budgets. It's all about communicating analytics information in more meaningful ways, explains Odden. Kaushik often relies on metaphor to make a point and explain concepts.

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