Equinox has tapped hired Cynthia Nicholson, former CMO of PepsiCo, as EVP and CMO effective today. Among Nicholson's tasks will be overseeing brand strategy and creative development, marketing
communications including advertising and promotions, and new brand and product development across the company's lifestyle brands. Nicholson will report to Harvey Spevak, CEO.
Equinox has 48
facilities in New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Dallas and DC.