- SEOmozBlog, Wednesday, September 15, 2010 11:27 AM
Creating a link strategy may seem easy, but a lot of planning goes into the process. Scott McLay runs through the steps, discussing link placement and dofollows and nofollows, to branded links and
anchor text.
He provides the names of a variety of tools to track the process. While every link campaign differs, dealing with clients in the same or similar niche can provide a basis for most
campaigns, McLay explains.
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