• BoomTown, Wednesday, September 15, 2010 1:47 PM

Facebook and Microsoft are presently considering expanding their search partnership, reports BoomTown, citing "several" unnamed sources. Those sources say the new partnership could involve Bing mining "anonimized data from consumer usage of the social networking site's recently introduced Like buttons," notes BoomTown.

"Such information might yield a treasure trove of insight for both search users and advertisers ... That's because it represents search based on what people are actually interested in rather than just crunching massive amounts of information." Obviously, such a deal would represent a serious challenge to Google, which is seen to losing ground to Facebook's more social-centric packaging of the Web.

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