On the heels of the new fall prime-time TV season, CBS marketing maestro George Schweitzer has just unveiled its next "first" in network promotional marketing: a first-ever advertising "outsert" on
Parade magazine. The Sept. 19th edtion of Parade's annual fall entertainment issue, which feature the inaugural outsert promoting CBS' new fall lineup, as well as CBS ad inserts embedded into popular
sections of the Sunday supplement magazine.
One insert has been fashioned to look like “Personality Parade”, the popular Q&A feature page published by PARADE since
1958. The ad features fun questions and answers about the cast and crew of CBS’s new Monday night drama series Hawaii Five-0. The other is styled as a
“he-said/she-said” editorial feature between the two title characters of the new Monday night comedy series Mike & Molly.