- ClickZ, Friday, September 17, 2010 11:37 AM
Are you doing your company a disservice by managing all parts of the paid search campaigns in-house? Kevin Lee believes so. He tells us that some investors, CEOs and board of directors believe
companies should take on search campaigns as a core competency and build the technology in-house. He provides a list of tactical and strategic reasons how outsourcing portions of the job can improve
your overall investment.
Read the whole story at ClickZ »
