- PPC Hero, Friday, September 17, 2010 11:34 AM
Amy Hoffman explains how to raise a company's quality score on Google, offering up insights on the most important factors to monitor. Hoffman says quality scores take into consideration the history
of an ad's performance on a particular site and similar sites, the relevance of the ad and keywords to the site where the ads appears, and the quality and relevance of the landing page to which the
ad links.
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