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10 PPC Tips For Niche Markets

  • ClickZ, Friday, September 24, 2010 12:02 PM
Don't wing it, put best practices first, and use moderate granularity. These are among the 10 tips Andrew Goodman serves up to help marketers improve paid search campaigns in small markets. He explains why marketers can't manage these campaigns the way large campaigns get managed. Rather than "suck" the money from ad budgets, Goodman suggests ways to gain better results by working within the limitations of a market that provides much less feedback.

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