Gord Hotchkiss, President & CEO of Enquiro Search Solutions, just opened OMMA Global with the acronym SNAFU -- the "family" version of which is "Situation normal: All fouled up." Believed to have
originated in the US Army during World War II, the underlying message is that if you’re too affected by the chaos around you, you’ll freeze up and be rendered totally ineffective. In other
words, embrace the chaos. Hotchkiss says business professionals need to do the same given today's rapid rate of change, the proliferation of disruptive technologies, globalization, and an uncertain
domestic economy. "That's the situation we're in now," says Hotchkiss. And while he calls today's fouled up state of affairs "the new normal," he assured conference attendees: "If you can survive the
transition, if you’re not one of the dinosaurs, there’s a bigger market waiting for everybody."
