• by Gavin O'Malley , Staff Writer @mp_gavin, September 27, 2010

Are banner ads -- which will soon turn 16 -- passé, or just plain ineffective? Not at all, says Jeff Benjamin, partner and Chief Creative Officer at revered creative agency CP+B. Creativity is creativity, and effective marketing is effective marketing, Benjamin insists. “It doesn’t matter what box you’re putting it in.”

Based on his most recent work for brands like Nike, ideas that presently have Benjamin’s attention include real-time events, inventions, participation, and using the internet to amplify passionate messages.