• by Joe Mandese  @mp_joemandese, September 27, 2010

The creative gurus dissecting the state of online creativity are showing some amazing examples that clearly demonstrate what the editors and conference programmers of MediaPost intended to happen: Show that online creatives have plenty of chops that extend well beyond the ubiquitous banner ad.

One of the best examples was given by Big Spaceship Founder-CEO Michael Lebowitz: an online video campaign documenting the slow, pain-staking and craftily executed hand painted billboard for Stella Atrois beer.

The video, which can be viewed on http://www.uptherefilm.com/film.aspx, demonstrates that online creativity can evoke many attributes for a brand, including offline, analogue ones like a hand-painted billboard.

This one, Lebowitz says, is crafted in much the way that hand-crafted veers are no longer crafed.

"it's giving more than it expects in return," he asserted.