The creative gurus dissecting the state of online creativity are showing some amazing examples that clearly demonstrate what the editors and conference programmers of MediaPost intended to happen:
Show that online creatives have plenty of chops that extend well beyond the ubiquitous banner ad.
One of the best examples was given by Big Spaceship Founder-CEO Michael Lebowitz: an online
video campaign documenting the slow, pain-staking and craftily executed hand painted billboard for Stella Atrois beer.
The video, which can be viewed on http://www.uptherefilm.com/film.aspx, demonstrates that online creativity can evoke many attributes for a brand, including offline, analogue ones like a
hand-painted billboard.
This one, Lebowitz says, is crafted in much the way that hand-crafted veers are no longer crafed.
"it's giving more than it expects in return," he asserted.
