"We have no one that is called the creative," conceded Gene Liebel, partner and director of user experience at DUMBO-based HUGE.
Leave it to a director of user experience to make a statement
like that. But Liebel wasn't literally saying that no one is creative at HUGE. Actually, he was implying that they all are.
"Everyone has to be creative, and no one gets to say give me three
weeks to make something creative. We give them to 4:00," he said.
Liebel