That's the way OMMA Global New York moderator Terence Kawaja,
President and CEO, LUMA Partners LLC, described the current state of the media marketplace.
Specifically, he cited these
amazing changes among some big industry players:
WPP is an ad network
Glam is a technology partner
Hearst Corp. is an agency
IBM is an ad analytics firm
Facebook is a data company
And Google, well, Kawaja, noted, is all of the above, of course.
Yes indeed it is a mixed up world