• by Joe Mandese  @mp_joemandese, September 28, 2010

That's the way OMMA Global New York moderator Terence Kawaja, President and CEO, LUMA Partners LLC, described the current state of the media marketplace.

Specifically, he cited these amazing changes among some big industry players:

WPP is an ad network

Glam is a technology partner

Hearst Corp. is an agency

IBM is an ad analytics firm

Facebook is a data company

And Google, well, Kawaja, noted, is all of the above, of course.

Yes indeed it is a mixed up world