• by Joe Mandese  @mp_joemandese, September 28, 2010

Factoring the growth of online video consumption – both in terms of numbers of users, and the amount of video they consume – Akamai chief David  Kenny tells the OMMA Global New York crowed that there will have to be a 540-fold increase in the ability of the Internet to serve that content.

"That's a 100% increase a year for five years," he said.

That increase is happening, he said, but it's happening in a "bizarre way."

"Running faster than the cloud is key," Kenny asserted, adding, "And the cloud is running fast."

By cloud, of course, Kenny means the global broadband infrastructure -- the backbone of computer servers that deliver all the content. And the former Digitas and VivaKi chief said he believes it is moving faster than Madison Avenue. He said it's also moving faster than most of the rest of society and the media business, though he noted that some big media companies are "leaning into it."