Instead, he says the new model is what you might see when basketball superstar LeBron James tweets about Nike.
"That's the new way to advertise," he says. Digitas chief Laura Lang is countering that Wilson, and the other digerati on stage at the Times Center in New York, as well as media critic Michael Wolff, simply don't get the way Madison Avenue and its clients are changing, and that they actually do understand the new consumer "journey" and how they are using digital media to connect with brands.
"We have the wrong definition of advertising. We actually live in a post advertising world. And it's a world in which we have to go to market in different way," Lang says. "We have to build active brands... It's a world in the way in which I consume my content is going to give me a path for how I feel about a brand."