• by Joe Mandese  @mp_joemandese, September 29, 2010

Actually, Schneider chided her fellow Future of Media Forum panelists who have been discussing the DemandMedia model of sourcing content to people based on what they are searching for.

"It all sounds so diabolical to me," Schneider quipped, adding, "There's a lot of goodness for the consumer right now."

"We can tell, during the Olympics, what people are seraching for."

So when users are searching for information about, say downhill skiing, Schneider said Yahoo knows to serve it to them. She pointed out that Yahoo also recently acquired Associated Content to help fill that demand.

"We can see it in the searches, and all of a sudden we have the abiitiy in real time to surface the content people are looking for."