"It all sounds so diabolical to me," Schneider quipped, adding, "There's a lot of goodness for the consumer right now."
"We can tell, during the Olympics, what people are seraching for."
So when users are searching for information about, say downhill skiing, Schneider said Yahoo knows to serve it to them. She pointed out that Yahoo also recently acquired Associated Content to help fill that demand.
"We can see it in the searches, and all of a sudden we have the abiitiy in real time to surface the content people are looking for."