• by Joe Mandese  @mp_joemandese, September 29, 2010

You certainly don't expect to hear that from a leading brand steward like Digitas CEO Laura Lang, but I'm sure she meant that the 1% that doesn't blow happen to be the brands represented by Publicis agencies like Digitas.

Actually, Lang made that quip, when Schematic CEO Trevor Kaufman was pointing out that "99% of branded content blows." Of which there is little debate.