That's what I get for sitting in the back of the room, tucked behind the video camera operator, and looking down for a moment when a female voice rejoined Trevor Kaufman's quip that 90-95% of
branded content "blows," with her own observation that "90-95% of everything blows." Turns out the blower was not Digitas' Laura Lang, but NBC Universal's Lauren Zalaznick.
Hey, you can see
for yourself, and you can fact that all the rest of my "raw" blog coverage of the Future of Media Forum at the video posted here: