"For us, it as an opportunity to continue to demonstrate an understanding
of the hard times and give customers some extra solutions as they go into the holiday season," says CMO Mark Snyder.
Snyder says Kmart is aggressively working to gain market share in a very competitive market and will be open on Thanksgiving once again. Most competitors are closed for the holiday. Then, its Black Friday festivities the next morning will kick off at 5 a.m.