Journalist Michael Wolff has been named editorial director of AdweekMedia, the umbrella brand of
Adweek, Mediaweek and Brandweek. Said Wolff of his appointment: "This is the opportunity we have
-- to not only be great for the media business, [but also] put ourselves in the sweet spot of what we're covering," he said. "But most of all I want to have a lot of fun covering it. I want to make
some trouble."
Wolff brings a long history of making waves in media, as a columnist for New York and Vanity Fair, founder of news aggregator Newser and author of Rupert
Murdoch bio "The Man Who Owns the News." Richard Beckman, CEO of AdweekMedia parent e5 Global Media, said the company would make a significant investment in its print and digital businesses to make
them "the absolute cutting edge" industry voice.
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