Julie Roehm is "winging it," she says. Of course, she knows what she's talking about so everyone is paying attention.
When she and Joe talked about putting this together, she sought those who
wanted to take risks, weren't afraid to fall, wipe themselves off and get up again.
Julie suggests an ode to those people in every company. Without them, nothing to push us. Especially in this
economy ...
Julie's been doing the social media thing to spread the word about this event. Facebook, LinkedIn, Twitter to draw attendees. This is about the marketers who brave the new
technologies.
Hopefully, we will be inspired, she says. Watching a '97 Apple commercial: Einstein, Martin Luther King, Dylan, John Lennon ... those who see things differently ... Muhammad Ali,
Ted Turner, Ghandi ... Hitchcock. "We see genius because the people who are crazy enough to think they can change the world and the ones who do."
Chills throughout my body!