Julie: impact of mobile. What about couponing via mobile? How is mobile playing a role in your overall digital scheme?
Stephen: It hadn't existed until now. We've looked at it two ways: how can
it help distribute our branded content. You'll see us using it for brand distribution. And then from advocacy, it's all about the aisle. How can we alert her via mobile to pick up our bottle. Hang tag
to text this to get a product review ...