Bernhard Glock, Former VP-Media, Procter & Gamble; Founder, Media Leadership Company, 24 years at P&G. Thick accent ... German?
Thrive on social phenomenons: Gillette in Mumbai, listening to
agency presenting. Indian votes on whether men should shave or not. Media picked up conversation and ads were ubiquitous for Gillette razors. Guess what resulted? More people liked the clean-shaven
men than those with stubbly beards (count me out, personally).
In 8 weeks, Gillette got Indian men shaving!