Anas Osman, Vice President, New Cardmember Acquisitions, Discover Financial Services, says Discover is known for cash rewards leadership. High level of awareness. Here, we'll see a new product online
that is an old product.
Points out company's heritage and many firsts. Customers very willing to recommend Discover, Anas says. Our challenge is to make advocacy personal. How to get more
personalized in the way we speak about things.
Direct mail is very effective for us, one of most profitable channels. Hence, the revolution will be slow to come. DM is a mature channel, hard to
displace with new things.