Discover's Anas Osman: very quick to find ROA, ROI, RO anything in DM. "We invest a lot of money, a lot of talent" in DM. Tons of intelligence spent on a one-way communication! Proven time and time
again.
How can we do this online? First, communications is a one-way street. One offer per customer meeting. Why? We need to control margins, offer average pricing because we don't know who's
coming to our door.