This afternoon's panel will discuss how to get mo' in large organizations, a la how to play the whole piano, per Bernhard Glock, and not just the eight keys in the middle.
Lisa Landsman,
Managing Director, Internet and Mobile, Citi North America Consumer, sees a gap vis a vis P&L between the old world and digital. Hard to get the CEO to buy in.
Richard Rubin, Vice President-
Global Web and eCommerce, SAP, (diamond stud in ear!), giving the B2B angle.