• B&C, Tuesday, October 5, 2010 11:48 PM

NBC Local Media said its city Web sites are delivering double-digit audience growth versus one year ago. Comparing August 2010 to August 2009, monthly page views have increased 32% to 112 million, monthly unique visits are up 20% to 12 million and total visits per month grew 15% to 15 million. Users also now average eight page views per visit, a 33% jump, reports B&C.

NBC Local Media re-launched the 10 local sites less than two years ago to broaden their content coverage and integrate social media platforms. In the past year, the percentage of online traffic generated from Facebook and Twitter referrals grew from under 2% to over 8%, according to NBC.

Redesigned to be highly social, the sites feature integration with the leading social media platforms, along with innovations such as "mood ratings" that allow users to easily share stories along with indicating one of six possible "moods," said NetNewsCheck. Greg Scholl, president of Local Platforms, NBC Local Media, says: "Our momentum not only reflects new product investments, but also the fact that our local news organizations have embraced expanding well beyond our core local broadcast business to provide our audiences with the information they seek 24/7 on whatever platform they choose."

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