Citi's Landsman: Ultimately, it's a bank. Core mission of our team is to connect inspirational ideas to P&L. Proxies (pilots) let us use other people's dimes. Bring 'em back in and showcase them:
everybody is a closet marketer.
Leap of faith (thank you, Kierkkegard) is not enough. People bring biases into decision-making process. We've abolished the closed-door policy. Treat it like a
private equity shop. Everyone has seat at table.
Everyone has skin in the game together. That has been a radical shift for us. Digital media has invited that because people have lots more
opinions than they have facts.