• by Mark Walsh , October 5, 2010

Promising to provide more consistent mobile audience tracking, comScore Tuesday unveiled mobile-optimized tagging for publishers to measure traffic and engagement metrics across a range of devices and mobile operating systems.

To launch the new service, comScore has partnered with mobile analytics and billing company Bango, which has offices in the U.K. and U.S. comScore said its mobile tags would provide standardized audience metrics on all major smartphone platforms, hundreds of feature phones, and next-generation devices including tablet computers.

To date, comScore's mobile measurement offerings include metered panel of smartphones (Mobile Metrix), a multi-market online survey (MobiLens), and a census of mobile operator network traffic (GSMA Mobile Media Metrics). The new mobile Web tagging service is available at no cost to publishers starting today. Read more here.