Retail 1.0 was supplier power (distribution). Retail 2.0 was retailer power (negotiation). Retail 3.0 is ... can you guess? Shopper power, of course.
John Ross says the consumer knows more
about product than associates. We are subservient to shopper, says John Ross. It is humbling to watch shopper talk about the number of stars a product got and ask for a discount.
There goes my
$2 million TV campaign ...