How do you entice new customers with a slight tweak on the brand message? In traditional mktg, that can backfire on you. More subtle way to go is branded entertainment, says Jeep's Frank Lucas.
86%of CMOs talk about repeat engagement with their CEOs, these applications keep them coming back, delivering utility and usefulness. Needed to find the right channel.
Yvonne Tocquigny, CEO,
Tocquigny, discusses channels, social potential, settled on mobile as "Swiss Army knife of marketing that encompasses all those things." (Interesting perspective.) Hoping GPS gets continually better
over time.