Bottom Up Mktg Has Spurred Redbox Growth Over 4 Years

Gibby comes from agency background ... a year ago, Redbox was sitting on organic assets that were growing by hundreds of thousands a month. With 24K-plus kiosks, one number we think about is how many consumers actually see a Redbox ... it's about 230 million impressions a week.

To consumers, Redbox is value, simple, convenient and fun. (Geez, it's all there!)

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