Dina Howell, one of Procter & Gamble Co.'s top media and marketing executives, will leave the company by the end of this year to take over as CEO of shopper-marketing firm Saatchi & Saatchi X, reports
Ad Age. Howell will replace longtime Saatchi X CEO Andy Murray, who is retiring. Currently, Howell is vice president, global media and brand ops for P&G. She was instrumental in developing
shopper marketing as a discipline at P&G in the last decade.