McDonald's and Zynga today formally rolled out their partnership giving the fast-food chain its own branded plot in FarmVille where players of the social game can interact to win special prizes.
Developed by appssavvy and OMD, the one-day promotion on FarmVille lets people help to grow crops on the McDonald's Farm to win rewards such as a "McCafe Consumable," a virtual good that lets
players speed up their work rate. They can also earn a virtual McDonald's Hot Air Balloon to decorate their personal farm. Sorry, no actual McNuggets or Double Quarter Pounders on offer through the
campaign. Read more
here.