The top vote-getters will become commercials for the company's 2011 national broadcast advertising campaign, which will debut early next year.
More than 1,000 stories were recorded during the company's recently completed four-month, 25-city national tour. From those, 75 were selected for the first round of voting, which concludes Oct. 15. Consumers can view and vote for entries at http://ahamoment.com/vote.
Following the first round of voting, the top 25 vote-getters will move into the final round of voting, which runs Oct. 18-31. The top-10 moments will become TV spots. The Web site will also allow people to encourage others to vote by sharing their favorite moments via email, Facebook and Twitter.
Mutual of Omaha kicked off its sponsorship of life's "aha" moments in February 2009 with national ads, a Web site devoted to aha moments, and an online community through Facebook, Twitter and other social applications.--Tanya Irwin