Yahoo today unveiled its first dedicated country music site, sponsored by Ram Truck. "
Ram Country on Yahoo Music," is meant to
serve as the chief online hub for country music's biggest stars and marks the single largest online marketing effort by Ram Truck to date.
The site will feature a variety of reality-based
video programs including a live studio show, a series featuring acoustic performances in a "natural setting" and a segment that looks at a day in the life of a country music artist. News, photos and
promotions will round out content on the new site.
"Ram Country"' is the latest in a series of branded entertainment initiatives by Yahoo. Late last month, the Web portal launched 12-episode
reality program "Ready. Set. Dance!" featuring regular people in a series of dance contests and sponsored by State Farm.