• ReadWriteWeb, Thursday, October 14, 2010 12:19 PM

It's a trend that many predicted, but has taken years to materialize. With broad commerce implications, mobile barcode scanning has officially arrived -- up 700% this year, according to a new consumer adoption study from barcode technology provider ScanBuy. "Although the report doesn't look at usage beyond the company's own technology, ScanBuy is one of the industry leaders in barcode scanning," according to ReadWriteWeb.

"Due to its size, it's a company whose trends are worth watching." According to ScanLife, there were more barcode scans performed in a single month starting in July than in all of 2009. Linking to a website appears to be the most popular action delivered by a 2D barcode scan - ScanLife scan of choice -- with 85% of scans. Meanwhile, health and beauty products were the most popular items among 1D (UPC) scans, with 21%, followed by groceries (14.4%), books (12.6%) and kitchen items (9.2%).

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