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Is Microsoft's Kinect The Future Of Media?

Forrester analyst James McQuivey has seen the future, and none other than Microsoft is leading the way. "Starting Nov. 4th, Kinect for Xbox 360 will usher us into a new era Forrester has entitled the Era of Experience," McQuivey writes in a column for paidContent. "This is an era in which we will revolutionize the digital home and everything that goes along with it." That's right, Microsoft's new "toy" is going completely revolutionize the way we experience all forms of media, says McQuivey.

The $150 peripheral for nearly 40 million owners of the Xbox 360 can see you in 3-D, map your motions, and interact with you in completely natural ways. Kinect can also recognize your face and your voice, "knowing you in a way that science-fiction authors have long imagined." As a result, "The very formats of media will change, not to mention the devices (and services) through which they are delivered." McQuivey points to a new report for Forrester that explains in detail why Kinect represents the shape of things to come. In essence, "Kinect is to multi-touch user interfaces what the mouse was to DOS." In this new era of experience, brands will have to deliver a total product experience, which can create value for consumers.

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