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Apple Lowers Prices On Upgraded MacBook Air Line

Apple will bring a multi-touch user interface to its latest hardware and operating system, which will be available next summer, is opening an App Store that will sell software for Mac computers as it does for its iPads and iPhones and is rolling out revamped MacBook Air computers that some analysts say are priced so aggressively that they'll compete with the iPad.

No problem, says Apple COO Timothy Cook about the line, which will now start at $999 rather than $1,499. He tells Miguel Helft that it is better for Apple to cannibalize its own business than for another company to do so. "If one cannibalizes the other, then so be it," he says.

Kaufman Brothers analyst Shaw Wu predicts that the new machines will sell well and give Apple a larger slice of the personal computer business.

Writing in Fast Company, E.B. Boyd spells out five lessons about "how to design and market world-class products " that Apple's executives demonstrated when they took the stage in Cupertino yesterday.

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In PCWorld, meanwhile, Barbara E. Hernandez reports that the Samsung Galaxy Tab, which will go on sale for $600 at Verizon stores Nov. 11, is expected to compete head-to-head with the iPad in both pricing and capabilities.

Read the whole story at New York Times, Fast Company, PCWorld »

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