Video Ads For Android Apps

Google’s AdMob has introduced video ads for the Android platform nearly a year after doing so for the iPhone. The new full-screen video units be available only for the most popular Android apps and will appear when an a program is launched or within apps.

Since launching video ads for the iPhone in November 2009, AdMob said it has run more than 120 campaigns for advertisers including Universal Pictures, Best Buy and Seattle’s Best Coffee.  “Extending rich media interstitial ad units to Android creates an exciting opportunity for mobile advertisers to reach a much wider audience across platforms and devices,” stated AdMob in a blog post Monday.

AdMob cited CBS Mobile as a marketer interested in expanding its video advertising with AdMob beyond iPhone apps to Android devices. Google has said it’s activating more than $200,000 Android devices daily and is on pace to generate $1 billion in mobile ad revenue on an annualized basis. Separately, Google's Android Market is said to have crossed the 100,000 app mark.

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