Procter & Gamble's Prilosec OTC is teaming up with two NFL offensive linemen to focus on the importance of protection when it comes to treating frequent heartburn.
New York Giants All-Pro
Offensive Tackle David Diehl and Minnesota Vikings Guard Anthony Herrera are part of the Prilosec OTC "Living Proof" campaign.
The campaign from the Cincinnati-based company will feature Diehl
and Herrera's stories about the importance of heartburn protection on http://www.prilosecotc.com, and will be supported by TV and digital ads also featuring the players.
Throughout the season,
both linemen will share their personal experiences with heartburn and how managing it has had a positive impact on their game. Herrera says he "anticipates heartburn when hunched over the O-line or
when enjoying his favorite spicy foods." According to Diehl, he is affected by heartburn "most of his day and has to adjust his eating habits to compensate."
"These players will help people
understand that frequent heartburn doesn't have to get in the way of their daily activities," said Phil McWaters, Prilosec OTC brand manager, in a statement.
Consumers can visit
PrilosecOTC.com to get more information about Diehl and Herrera's Prilosec OTC partnership and to take their own 14-day Living Proof challenge.
The non-prescription remedy is no stranger to
the NFL. This is the second year the brand is sponsoring the Madden Most Valuable Protectors Award, which honors the best-protecting offensive line in the NFL. John Madden and
his panel of experts will be evaluating teams across the league and consumers will be able to vote in December for the o-line that they think deserves to win the Madden MVP Award.
The Prilosec
website also features a link to O-Line Confidential on NFL.com, a weekly video series sponsored by Prilosec.