Sean Horvath, executive vp of branded entertainment for Alloy Media and Marketing says, at the OMMA Publish Enterrtainment, in a typical 10 episode Internet series, running say six minutes each, there might be three product integrations. Some clients want even more -- but there are dangers.
He says: "We measure it quite a bit. [After the product is shown] you see an immediate drop off [by the viewer]. But at the end of day, [clients] are paying for it."