Commentary

Too much product on internet branded shows?

It's not just with TV. Even Internet branded series still needs to be careful about showing the product in an obvious way.

Sean Horvath, executive vp of branded entertainment for Alloy Media and Marketing says, at the OMMA Publish Enterrtainment, in a typical 10 episode Internet series, running say six minutes each, there might be three product integrations. Some clients want even more -- but there are dangers.

He says: "We measure it quite a bit. [After the product is shown] you see an immediate drop off [by the viewer]. But at the end of day, [clients] are paying for it."

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